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Bob
Moore
Sociologist, Palo Alto Research
Center (PARC)
Bob Moore is a sociologist in the Computing
Science Laboratory at PARC and a member of
the PlayOn project team (www.parc.com/playon).
He specializes in the micro-analysis of social
interaction and practice in virtual worlds
and in real life. In the area of online game
research, he examines the mechanics of avatar-mediated
interaction as well as shared player practices
through screen-capture-video analysis and
virtual ethnography. Bob has conducted video-based
ethnographies in a variety of settings including
massively multiplayer online games, copy shops,
automobile assembly plants, and survey research
call centers. He obtained his Ph.D. in sociology
in 1999 from Indiana University, Bloomington,
where he was trained in ethnomethodology and
conversation analysis. |
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