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Betsy Book
Betsy Book is the Director of Product Management at Makena Technologies, creators of the virtual world There.
Betsy has participated in, managed and developed a wide range of community focused products over the past 10 years, from text-based message boards and chat rooms to 3D virtual worlds. Over the course of her career, Betsy has developed co-branded web sites for iVillage, served as the VP of Product Development for the ecommerce site Flooz.com, and has managed large-scale moderation and reporting programs for entertainment industry clients such as AOL, MTV, The-N, Showtime, Country Music Television, and Martha Stewart Living Omnimedia. In 2003, Betsy launched Virtual Worlds Review, a web-based guide to social virtual worlds. She has written several papers about the roles advertising, branding, and tourism play in these spaces. |
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